How much does your VR headset really know about you? How can biomimicry solve design problems? And how can you fix deeply broken data for good? What happens when you bring together six experts working across S4 Capital—Media.Monks, Decoded, Metric Theory—spanning expertise across strategy, data and content to tackle each of these topics and more? Find out in these sessions.
Performance Design & Creatives
Our markets are becoming increasingly chaotic and competitive. It's not just the brands themselves, but also our mental models and processes around brand expectations. Valerie Nguyen will show you how to leverage biomimicry - looking to nature for inspiration - to solve design problems.
The Future of Advertising
Sir Martin Sorrell on digital as the new medium to beat mass advertising post-television, insights on running a global group of advertising agencies, and the effects of a cookieless world.
Media Buying
In a world where online traffic sources are seemingly endless it's increasingly important to identify which sources best align with your brand. In this session, you'll learn how to differentiate your traffic drivers and tap into new pools of prospects through a mix of media testing and strategic planning.
Conversion Optimization
Explore the reason brands can't or don't establish better control over their marketing data and approaches to solving the problem.
The Future of Advertising
In a post-cookie world, data gathering - through fitness accessories, virtual reality headsets, AR glasses - will be pervasive. The devices will know how you feel and when, serving ads accordingly. This is a powerful trend, if you know how to use it. And because of the cognitive influence of these devices, it can be dangerous if you don't.
Media Buying
As Google Ads offers more automation, there is a reduction in control and granular insights. Learn how to build a future-proof account strategy with the help of automation and quality data.
ABOUT ADWORLD
Ad World is one of the largest online events for digital marketers in the world. For three days, Ad World will stream 10+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.
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