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Social Commerce Commences

Social is becoming the entry point for everything we do online. It’s where we get our news, entertainment, communication and now commerce, too. Inspired by these trends, our Social Innovation Lab teamed up with the Phenomena.Monks, a community of strategists providing exploration of social phenomena, to explore this trend further and summarize their findings in their latest report: “Social Commerce Commences.” The resource investigates the different influences—including user behaviors, retail, platform features and more—that have made social channels the place to open up shop, and provides brands with some strategies and insights they can use to meet their audiences more effectively across the digital customer journey.

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