The Social Innovation Lab.Monks are Media.Monks' team of global social experts. We help you stay on top of the latest innovations to help you build social campaigns that inspire. Get access to our top insights through our weekly podcast and monthly trends reports. Social moves fast, but we move faster.
Brands need to define what the metaverse means for them as a starting point toward reaching success. For this episode, Dulce speaks with Lewis Smithingham and Tim Dillion about how digital worlds are changing how we enjoy, consume, and interact with entertainment, and what that means for brands across the globe.
Virtual influencers have caught the spotlight and are making an impression on social media and beyond. In this episode, Amy Luca, SVP Social Americas, Media.Monks and our host, Dulce Mattos talk through the dynamics behind working with virtual influencers and what to expect in the future. Let’s experiment together!
The Social Innovation Lab has released a report titled “The Year of Digital Creators”, a closer look into the quickly-evolving creator economy which is imprinting its importance in the broader scope of social media. In this report, we will explore the state of the creator industry, how they inspire people and how brands can work in unison with creators to reach new audiences around the globe.
How does a brand's content strategy need to evolve in order to be relevant? Put on your headphones and let's explore the ambitions brands should have when creating content for social. In this episode, Paulo Yanaguizawa, Regional Editorial Creative Director, Media.Monks talks with us about how some brands can be sucked into platform-specific ‘best practices' and shares some successful goal-driven strategies for making content. Let’s experiment together!
Gen-Z spends 68% of their free time inside of video games, this means that understanding the culture of gaming is going to be crucial for every brand out there. In this episode, we talked with Funs Jacobs about all things gaming and social.
Can a brand be glorified or killed over a Tweet? Put on your headphones and let's walk through brand building on social media. Caio del Manto, Global SVP Creative AOR, Media.Monks breaks down the interactive nature of telling brand stories through action and interaction.
In the latest edition of Social Bites, the Social Innovation Lab explores the opportunities that virtual influencers bring for brands today, as well as how they are challenging our concept of beauty, talent and creativity.
In the second edition of Social Bites, a series of quick explorations on various social media themes, the Social Innovation Lab delves into subcultures and how they can be woven into brands’ overall social marketing strategy.
How does Netflix continue to move culture? For this week's episode, we brought on Guillermo Rivero, Director, Editorial and Publishing, Netflix Mexico to talk about the success they've had driving culture through social. Guillermo walks us through how he approaches balancing the social conversations surrounding global and local products.
NFTs have broken through to the mainstream in a big way. Currently, brands such as Lamborghini, Prada and Nike are figuring out that NFTs can be seamlessly woven into their marketing strategies and used for brand loyalty. In this episode, Media.Monks Lead Creative Strategist, Michael Litman discusses why NFTs are in the spotlight, how they're used today, and how they translate into social.
Social is becoming the entry point for everything we do online. It’s where we get our news, entertainment, communication and now commerce, too. Inspired by these trends, our Social Innovation Lab teamed up with the Phenomena.Monks, a community of strategists providing exploration of social phenomena, to explore this trend further and summarize their findings in their latest report: “Social Commerce Commences.”
In collaboration with the Phenomena.Monks, Social Innovation Lab has released a report, sharing insights and tactics on how brands should approach social commerce and better connect with users, creators and platforms in this new landscape.
Every month, the Social Innovation Lab takes a look at the trends that are shaping the future of social media. Check out our February recap.
In this episode, Media.Monks SVP, Group Account Director, Erika Lang discusses shifting consumer behaviors, gamification of shopping, and tips on how brands can leverage live commerce as a piece of their overall marketing strategy. Put your headphones on, and let’s experiment together!
For our new monthly report called Social Bites, we are going to focus our attention on navigating unique concepts within the social media world. In this edition, we talk about marketing strategies related to Fandom, community, and subcultures.
In this episode, Thomas Dutreive, Global Digital and Social Media Project Manager at Nestlé Nespresso offers fresh insights into building a global social ecosystem. Thomas walks us through how he approaches global vs local strategies, winning attention online and leveraging social media management tools to administer a global ecosystem. Put your headphones on, and let’s experiment together!
Media.Monks’ SVP, Paid Social Americas Rhian Ryan walks us through the evolving paid social landscape and how first-party data and creative must come together to build better customer experiences while considering consumer privacy. Available on Spotify, Apple Podcasts and Google Podcasts.
In this episode, Media.Monks Head of Social Strategic Planning Asahi Ruiz breaks down the top five social trends to watch in 2022 from privacy to social commerce to virtualization. Available on Spotify, Apple Podcasts and Google Podcasts.
A new year means new trends. This month, we take a look at the trends that will shape social media in 2022.
Media.Monks’ SVP, Social Americas Amy Luca explains why the next evolution of social media will be focused on brand building. Amy guides us through a holistic look at brand strategy, audience building, brand values and data & measurement through the lens of social media. Available on Spotify, Apple Podcasts and Google Podcasts.
Media.Monks’ Head of Social Media Strategy Daniela Gonzalez deep dives on two of the most important macro trends shaping the new era of social: the rise of social commerce and the new consumer behaviors brought about by Generation Z. Available on Spotify, Apple Podcasts, and Google Podcasts.
Every month, the Social Innovation Lab takes a look at the trends that are shaping the future of social media. Check out our December recap.
Media.Monks’ Partner and CCO Jouke Vuurmans discusses how to tie your social presence together with your brand narrative. His insights on how social fits into your overall brand strategy will help you connect the dots and see the full picture of your marketing mix, ultimately leading to a better integrated digital experience. Available on Spotify, Apple Podcasts and Google Podcasts.
If you think a social planner is a person who schedules social posts, think again. Media.Monks’ Head of Social Strategic Planning, Asahi Ruiz explains how his team of social planners finds powerful insights by analysing human behavior and contextual cues to help power winning customer experiences. Available on Spotify, Apple Podcasts and Google Podcasts.
Media.Monks’ TikTok expert Aga Domagalska explores the elements that make the platform stand out from the social media crowd. Available on Spotify, Apple Podcasts and Google Podcasts.
Media.Monks’ SVP of Social in APAC Werner Iucksch joins us from Singapore to share his insights about the region’s characteristics, platforms, and behaviors that make it so unique. Available on Spotify, Apple Podcasts and Google Podcasts.
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