Social Innovation Lab.Monks

The Social Innovation Lab

The Social Innovation Lab.Monks are Media.Monks' team of global social experts. We help you stay on top of the latest innovations to help you build social campaigns that inspire. Get access to our top insights through our weekly podcast and monthly trends reports. Social moves fast, but we move faster.

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Social Bites - The Power of Fandom is not Random

For our new monthly report called Social Bites, we are going to focus our attention on navigating unique concepts within the social media world. In this edition, we talk about marketing strategies related to Fandom, community, and subcultures.

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E09 - How To Build a Global Social Ecosystem with Local Relevance with Thomas Dutreive - Global Digital and Social Media Project Manager at Nestlé Nespresso SA

In this episode, Thomas Dutreive, Global Digital and Social Media Project Manager at Nestlé Nespresso offers fresh insights into building a global social ecosystem. Thomas walks us through how he approaches global vs local strategies, winning attention online and leveraging social media management tools to administer a global ecosystem. Put your headphones on, and let’s experiment together!

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E08 - Making Meaningful Impact with Paid Social in a Privacy-first World Featuring Rhian Ryan

Media.Monks’ SVP, Paid Social Americas Rhian Ryan walks us through the evolving paid social landscape and how first-party data and creative must come together to build better customer experiences while considering consumer privacy. Available on Spotify, Apple Podcasts and Google Podcasts.

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Podcast E07 - The 2022 Social Trends to Watch Featuring Asahi Ruiz

In this episode, Media.Monks Head of Social Strategic Planning Asahi Ruiz breaks down the top five social trends to watch in 2022 from privacy to social commerce to virtualization. Available on Spotify, Apple Podcasts and Google Podcasts.

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Top 5 Social Media Trends to Watch in 2022

A new year means new trends. This month, we take a look at the trends that will shape social media in 2022.

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Podcast E06 - Social Media as a Brand Building Exercise Featuring Amy Luca

Media.Monks’ SVP, Social Americas Amy Luca explains why the next evolution of social media will be focused on brand building. Amy guides us through a holistic look at brand strategy, audience building, brand values and data & measurement through the lens of social media. Available on Spotify, Apple Podcasts and Google Podcasts.

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Podcast E05 - Welcome to the New Era of Social Media Featuring Daniela Gonzalez

Media.Monks’ Head of Social Media Strategy Daniela Gonzalez deep dives on two of the most important macro trends shaping the new era of social: the rise of social commerce and the new consumer behaviors brought about by Generation Z. Available on Spotify, Apple Podcasts, and Google Podcasts.

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Top 5 Trends in Social Media - December 2021

Every month, the Social Innovation Lab takes a look at the trends that are shaping the future of social media. Check out our December recap.

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Podcast E04 - Connecting the Dots of the Consumer Digital Experience Featuring Jouke Vuurmans

Media.Monks’ Partner and CCO Jouke Vuurmans discusses how to tie your social presence together with your brand narrative. His insights on how social fits into your overall brand strategy will help you connect the dots and see the full picture of your marketing mix, ultimately leading to a better integrated digital experience. Available on Spotify, Apple Podcasts and Google Podcasts.

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Podcast E03 - Decoding Social Signals and Human Behavior Featuring Asahi Ruiz

If you think a social planner is a person who schedules social posts, think again. Media.Monks’ Head of Social Strategic Planning, Asahi Ruiz explains how his team of social planners finds powerful insights by analysing human behavior and contextual cues to help power winning customer experiences. Available on Spotify, Apple Podcasts and Google Podcasts.

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Podcast E02 - TikTok’s Secret Sauce Featuring Aga Domagalska

Media.Monks’ TikTok expert Aga Domagalska explores the elements that make the platform stand out from the social media crowd. Available on Spotify, Apple Podcasts and Google Podcasts.

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Podcast E01 - Why the Future of Social Is in Asia Featuring Werner Iucksch

Media.Monks’ SVP of Social in APAC Werner Iucksch joins us from Singapore to share his insights about the region’s characteristics, platforms, and behaviors that make it so unique. Available on Spotify, Apple Podcasts and Google Podcasts.

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